Ten Years. Ten Modules. Nothing Held Back.

I have been working on something for the last few weeks and I think it is going to be one of the most useful things I have ever put out for farmers.

Im calling it The Part-Time Farmer Playbook. A free 10-module video series covering everything we did to build a direct-to-consumer farm business.

Mindset. Debt. Pricing. Marketing. Removing friction for your customers. Getting creative with your products. Buying back your time. Then an honest conversation at the end about what $100K in farm revenue actually means versus what it looks like on paper.

Ten modules. All free. First video drops next week.

You may have noticed, I've been quite on YouTube the last few weeks and this is why.

I have been planning this instead of just posting something to stay active.

Here is the story behind it.

This year we made a decision on our farm. We are going cattle-only at Longbottom Farm.

No more chickens, no broilers, no turkeys, no pigs. Not because those enterprises do not work - they do.

But Homegrown Hosting (Helping farms sell online) is growing and I only have so many hours in a day. I've chosen to put my time where I think it does the most good right now. Which is teaching and helping other farms grow though Homegrown Hosting.

After a little over a year of building websites for farms (yes, we're still in the infant stage), I keep seeing the same thing.

Farms with real potential that are not using the tools available to them.

A website sitting there doing nothing is like a tractor parked in the barn. It doesn't do anything until you put it to work.

This course is about putting everything to work.

Now here is why it is free and always will be.

I make money helping farms sell online, producing pasture-raised meats, and working part time as a PA. Not selling courses. That is not changing.

My honest hope is that some of the farms that go through this series eventually become Homegrown Hosting clients, but that is never going to be a condition of the content. Everything I know is going into these videos regardless.

I also think paid courses are becoming harder to justify in an age where you can open an AI tool and ask it to build you a curriculum on almost anything in seconds.

AI is one of the most significant things to come along since the internet and I say that as someone who uses it every day. The days of paying for generic information are numbered.

But there is one thing AI cannot give you. Experience.

It cannot tell you what it actually felt like to lose money on an enterprise you were convinced would work. It cannot show you the specific moment a pricing decision changed everything. It cannot hand you ten years of real farm mistakes and wins in a way that actually transfers to you situation.

That is what this course is. Not a curriculum or generic framework, but ten years of building Longbottom Farm into a real business - the decisions, the numbers, the mistakes, and what came out the other side.

The first video drops next week. Watch for it.

(The videos are hosted on YouTube and may include ads — the course itself will always be free and there is no upsell to other courses.)